Who Are We?

Rolled/Runners is a Chicago-based lifestyle and culture brand founded in 2020 by Rob “HBK“ Edwards and Jabari “J.Adair“ Horn.

The idea began with a simple vision: create a space where artists, musicians, entrepreneurs, and other creatives could connect, exchange ideas, and share experiences with like-minded people.

That vision—and a need for more collective creative spaces—helped spark HDDN VLLG, a community built around art, music, content creation, events, and creative collaboration.

Through experiences such as Camp HOTBOX, Infuzions, Nugg Season, and PaintTheWrld, Rolled/Runners & Friends established a growing community centered around culture, creativity, and connection.

In 2021, that ecosystem expanded with the launch of Keep Rolling Club, created to bring connoisseurs together through premium cannabis, club gatherings, and thoughtfully curated experiences.

Over the years, Rolled/Runners has worked alongside a growing network of businesses, artists, organizations, and legacy brands including M Hall of Fame, Chicago NORML, Organic Family Project, Wrap Patch, Support Your Local Weed Man, Black Hippy Farms, 93 Boyz, Weedmaps, Sluggers, JarFriends, DankLeaf, We Gone Exotics, WeTreeHuggers, OMS Organics, 72 Flavors Chi, The Smoke Battle, In The Weeds, StonedOnBeale, and more.

What began as an idea for bringing people together has grown into an interconnected ecosystem of culture, community, creativity, and commerce—all built around one philosophy: Keep Rolling.